In our tenth anniversary year, Creative Chiropractic is reflecting on growing from a small team based in Holt to a renowned and award-winning Practice providing the very best in professional health care in the unique setting of Pensthorpe Natural Park.
Creative Chiropractic celebrates the big anniversary itself on Friday 22nd September. Back in 2007, 22nd September was a scorching hot Saturday and, although the doors opened on this day in Lees Yard, Holt, with a party, it was not until the following Tuesday the 25th, that the first three patients walked in, all of whom are still being treated at Creative today!
Michael says, “Having given up everything (with the full support of my wife, Linda) to go back to college, gaining a doctorate, was one of the stand-out moments of my life, yet it was only the beginning. The work really began with the years of building up my experience to develop and master my craft and become the best I could possibly be. Learning is a life-long requirement that never ends as it is constantly evolving through research, experimentation and education.
This year, we’ll celebrate ten years since first opening our doors in Holt with a recognition award for the care and management of our patients. We recently found out that Creative Chiropractic gained the Patient Partnership Quality Mark (PPQM) from the Royal College of Chiropractors with distinction. The Award is well deserved and testament to all the hard work, dedication and passion from the team at Creative Chiropractic.”
Achieving the prestigious PPQM Award
The PPQM is awarded to Practices who demonstrate through their procedures and practices how they achieve the high criteria set for meeting Patient expectations. In 2016, Creative Chiropractic applied for the Patient Partnership Quality Mark (PPQM) from the Royal College of Chiropractors and of the 56 applications received, the team were delighted to be one of only six recognised as ‘Outstanding’. The plaque now hangs proudly in the reception area.
Flexible yet durable…
Tenth anniversaries traditionally represent flexibility and durability. ‘Bent, but not broken’ is another example and, like any business, Creative Chiropractic hasn’t grown into the Practice it is now without some ‘interesting scenarios!’ Michael talks about the hard work and the gains that have made it all worth it… “Linda (my wife and the Practice Business Director) and I, have been on this roller coaster ride from the start, but like any good partnership, it wouldn’t have been possible without the fabulous team we’ve had with us in the past and around us today. A Practice like ours is nothing without the great Front of House team and in Clare, Helen and Nichola, we have brilliant support, expertise, knowledge and enthusiasm that goes the extra mile in the pursuit of providing the best patient experience.
Together with our Clinical Massage Therapists, Serena and Jess, the Practice offers not only corrective massage to complement chiropractic patients, but also bespoke pregnancy massage, manual lymphatic drainage (MLD) and more therapeutic treatments. Susan, with nearly 25 years of Reflexology experience, offers a holistic element to treatments working on both the physical, emotional and mental health. Patients find their overall well-being much improved after an appointment with Susan. In today’s working environment, keeping ahead of the game is a constant requirement and Rebecca has been the spearhead in the advancement of our social media activity and communication, regular newsletter updates and general marketing development.”
Healthcare in the UK is changing (legislative reform, technological innovation and changes in the way medicine is practiced). Through Creative Chiropractic’s unique patient-centered care approach, we recognise that each patient has different desired outcomes based on background, experience and lifestyle. This approach changed the traditional relationship between practitioner and patient, of prescribing the same treatment for similar diagnoses or conditions, into a shared-care approach that considers treatment based on a patient’s individual symptoms. The Creative Chiropractic ‘Move Well, Eat Well, Think Well’ philosophy comes into play too as it continuously engages and empowers patients to take charge on all aspects of their health.
Growing the team
This year, the Practice is introducing a Sports and Rehabilitation Department to help direct patients from all walks of life, ages and occupational backgrounds, back to optimum fitness through functional, occupational and specific exercise. There will also be provision for injury prevention programmes available for those who are more sports-minded. As a result, there are two exciting new opportunities for a Muscular Skeletal/ Rehabilitation/ Fitness Performance Specialist and a Chiropractor to enhance the services at the Practice. If you are interested or know somebody who might be suitable, click here to visit and share the We’re Hiring page and view the brochures.
Creative Chiropractic has grown to encompass the principle discipline of Chiropractic, along with sports and therapeutic massage, muscular rehabilitation and Reflexology and in recent months, adding not only Hopi Ear Candling, but also the ‘seriously spoiling’ and therapeutic Neal’s Yard Signature Body Treatment to nurture and nourish the body, mind and soul. Click here to read newest member of the team, Jess, explain this special experience.
In the year that Creative Chiropractic turns ten, everyone at the Practice would like to thank all of those who have been associated with the Practice, past and present, for making it what it is today. Michael sums up: “The business started life just before the beginning of the recession in 2008 and we have seen many businesses come and go in that time, but we have stayed true to our principles and beliefs in what we feel has been right for our patients and our working practices. I would like to thank our wonderful patients for their dedication, support and guidance and on a final note, to ‘the boss’ as without Linda, none of it would have been possible.”
Here’s to the next ten years!